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ABOUT
KalaΘos is a platform which aims to facilitate online B2B collaboration between sellers of fresh produce and traders concerning the exports of vast quantities of fresh products focusing on quality and traceability from farm to fork.
KalaΘos effectively supports the brokering operation between traders and sellers, as well as the whole set of logistics functions of such transactions. It also supports the implementation, monitoring and documentation of KalaΘos Quality Protocol concerning the entire fresh product lifecycle.
Local facilitators are the cornerstone of KalaΘos System; our people who support the farmers, as well as the other participants of the supply chain, for the proper and accurate implementation of the whole process. They are the major links in the KalaΘos Chain of Trust by acting as quality and process assurances.
KalaΘos also supports the implementation of full-path tracing through the whole distribution channel from farm to trader. Through KalaΘos Consumer App it shares the real story of each product with the consumers in a unique way.
Just an efficient web B2B platform for fresh produce?
No, we go far beyond that. Kalaθos is your trustful partner you need in each production region. Kalaθos' local facilitators support the farmers, as well as the other participants of the supply chain, for the proper and accurate implementation of the whole process.
They provide in the platform real time information and documentation for everything you need to know.
THE PLATFORM

KalaΘos provides real-time information to wholesalers concerning:

  • Availability of quantities of fresh products (yearly, mid-term & spot sales)
  • Full range of products’ information (variety, quality class, size, photos, etc)
  • Information about the farms (exact location- Google Earth ™, cultivation history, soil analysis, photos, videos)
  • Transport scheduling and tracking of each shipment

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By exploiting this real-time information KalaΘos offers a wide range of services to its users:

  • On line RFQs, price negotiation and contract issuing
  • A single place for all necessary trading documents
  • Full-path tracing from farm to wholesaler using international standards (UNECE, GLN, GPC, GTIN, SSCC)
  • Forwarding of information to wholesalers’ ERPs using web services
  • Quality monitoring, additionally to established quality systems - full records of fertiliser and pesticide applications, biochemical analysis of samples, photos
  • Contract execution monitoring concerning deliveries of shipments and payments
LOGIN TO KALAΘOS PLATFORM

... ONLY FEW STEPS AWAY

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SELLERS' STEPS (supported by local Facilitator)
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TRADERS' STEPS
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CUSTOMERS' STEPS
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KalaΘos Quality Protocol
KalaΘos Quality Protocol operates additionally to established quality systems (e.g.GLOBALG.A.P.) in order to provide further assurance to traders and consumers concerning the products and the processes. Our quality protocol prescribes specific steps covering all products:
  • Pre-evaluation of farms based on soil, water and plant analysis
  • Intense consulting towards more sustainable farming
  • Full records of fertiliser and pesticide applications
  • Biochemical analysis of samples
  • Nutritional analysis of fresh products
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USERS
Our application will act as a “Multisided Platform” which will bring together two groups of users, namely Sellers and Buyers. Furthermore, through KalaΘοs Consumer App the consumers will have easy access to rich information concerning the product the buy.

Buyers

  • Retail Central Markets
  • Wholesalers
  • Super Markets
  • Domestic retailers
LOGIN SIGN UP

Sellers

  • Individual farmers
  • Groups of growers
  • Cooperatives
  • Other fresh produce aggregators
LOGIN SIGN UP *only for certified sellers

Consumers

  • Final consumers who select products traced through KalaΘos… by using the KalaΘos QrCode and KalaΘos App.
DOWNLOAD APP VISIT IT IN THE WEB
TOOLS
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KalaΘos B2B App

Ηave access to real time information like products’ availability and characteristics, new offers and requests, contracts details (ie shipments, payments) etc.

DOWNLOAD APP Web App
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KalaΘos Consumer App

Through KalaΘos App you have access to detailed information for each fresh fruit or vegetable like never before.

DOWNLOAD APP Web App


Download KalaΘos Consumer App from Google Play Store for a brand new experience when buying fresh fruits and vegetables traced by KalaΘos.


Its variety, trademark, growing method

Its origin and trip – visit the farm through Google Map™

Its quality system & nutritional facts

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